As a new element in its Strategic Plan 2021–2023, the Guggenheim Museum Bilbao is introducing the definition of Strategic Commitments as a way of progressing in its strategic planning and specifically showing its determination, desire, and need to advance in certain areas that it considers fundamental for the upcoming three years, at the same time as possessing the flexibility to adapt the intensity of work and activity with respect to each of these Commitments by means of its annual plans.
The Strategic Commitments of the Guggenheim Museum Bilbao for the 2021–2023 period are the following
1. Commitment to the Museum’s Collection. The Museum commits to draw attention to its Collection by means of its exhibitions and programs as a reflection of its artistic identity and the institutional support received, with the aspiration of continuing to develop the Collection in order to maintain its position as a leading Museum institution.
2. Commitment to inspiring, inclusive, and high-quality art program. The Museum commits to continue to design an inspiring, inclusive, and high-quality artistic program capable of appealing to diverse publics that are both local and international, offering a leading look at the most significant creations of modern and contemporary art.
3. Commitment to education. The Museum commits to guarantee access to its content via the development of new forms of mediation, tools, and activities that address the needs of its visitors and educational groups, encouraging socialization, learning, and creativity.
4. Commitment to the social value of art. The Museum commits to promote the relationship with the artistic community and with local educational and social groups, highlighting initiatives that encourage resiliency and the contribution of art to human well-being in society as a whole.
5. Commitment to financial sustainability. The Museum commits to maintain the solvent and efficient management characteristic of it, creating budgets that allow it to conduct its activities as sustainably as possible at any given time.
6. Environmental commitment. The Museum commits to continue to work to minimize its environmental impact through the development and implementation of sustainable energy solutions and non-polluting processes, and by promoting activities oriented at ecoefficiency.
7. Commitment to digital transformation. The Museum commits to advance along the digital transformation of its processes, offering an integrated technology practice that facilitates the visitors’ experience and access to content and an improved work environment for its teams.
8. Commitment to the territory. The Museum commits to continue to be an element of the revitalization of the territory through the development of its Museum activities with a high quality, added value international approach.
9. Commitment to innovation. The Museum commits to explore and identify innovative practices that provide outstanding value to its activities and which allow it to maintain its levels of quality and excellence.
10. Commitment to governance excellence. The Museum commits to maintain its excellence in transparency, good governance, and ethical management, making progress every day towards a more diverse, inclusive organization, promoting equality and reaffirming its capacity for innovation and continuous improvement in the recognition of people, their talent, and their contribution to the Museum.