Welcome to the corporate website of the Guggenheim Museum Bilbao, where you will find all the institutional information about the Museum. In a daring attempt to favor new information and communication channels, the Guggenheim Bilbao presents the philosophy that governs its actions, its strategic goals, and its social responsibility in this site.

//Strategic Plan 2021-2023
Plan Estratégico 2009-2012


At a complex point in time due to the outbreak of the COVID-19 pandemic, which is affecting the world at the global level, the Guggenheim Museum Bilbao, in line with its path as a leading institution in the cultural and artistic worlds, as a driving force of the regional economy, and as an institution always focused on elevating the human spirit through access to modern and contemporary art and their values, has formulated a new Strategic Plan for 2021-2023. 

The Guggenheim Museum Bilbao, which has been an element of transformation and resiliency since its beginnings, remains firm and true to this essence when it comes to addressing the future challenges that the pandemic has set forth for the upcoming years at the global and local levels, as well as for the institution’s activities. While it is true that the pandemic has greatly disrupted mobility, human and social relations, and the economic context, it has also served as a time for reflection, both personal and institutional. Under these circumstances and as during previous times, the Guggenheim Museum Bilbao has created its Strategic Plan based on an analysis of the internal and external context, which has allowed it to identify challenges for the 2021–2023 strategic period and the essential and current strengths that it possesses to address this phase. 

Strategic Goals
Strategic Goals

The Strategic Goals express the Museum’s long-term aspirations, the priority areas deemed essential to the success of the institution’s strategies: (...)

Strategic Objectives 2009–2012
Strategic Objectives

The Strategic Objectives describe the steps that the Museum must take in the short term to successfully meet its Strategic Goals. The objectives are formulated as follows: (...)

Strategic Initiatives 2020
Strategic Commitments

As a new element in its Strategic Plan 2021–2023, the Guggenheim Museum Bilbao is introducing the definition of Strategic Commitments as a way of progressing in its strategic planning and specifically showing its determination, desire, and need to advance in certain areas that it considers fundamental for the upcoming three years, at the same time as possessing the flexibility to adapt the intensity of work and activity with respect to each of these Commitments by means of its annual plans. (...)