Welcome to the corporate website of the Guggenheim Museum Bilbao, where you will find all the institutional information about the Museum. In a daring attempt to favor new information and communication channels, the Guggenheim Bilbao presents the philosophy that governs its actions, its strategic goals, and its social responsibility in this new site.

//Strategic Plan 2015-2017
Plan Estratégico 2009-2012


The second Strategic Plan (2013–2014) formulated by the Guggenheim Museum Bilbao to realize its Vision for the year 2020 concluded in 2014. In line with previous Plans, the Museum has embarked on a new strategic period starting in 2015 and ending in 2017, the year of the Museum’s 20th anniversary—a highly significant date for all the individuals and groups who have supported the institution over the years, and for Basque society in general. This milestone will be a constant point of reference throughout the term of the new Strategic Plan as a way of ensuring that every activity and initiative carried out between now and 2017 reflects the Museum’s evolution, leadership, and positive impact over the years.

Strategic Goals
Strategic Goals

The Strategic Goals are the expression of the Museum’s Vision, the long-term aspirations of this institution. (...)

Strategic Objectives 2009–2012
Strategic Objectives

The Strategic Objectives set for the 2015–2017 period are as follows. (...)

Strategic Initiatives 2020
Strategic Initiatives

Since 2009 the Museum has worked to formulate its Strategic Objectives and pursue its 2020 Vision through Initiatives that have allowed the institution to maintain its reputation for leadership and excellence in the four strategic areas established at the time (leadership, sustainability, program, and accessibility), which are still deemed valid today. (...)